ИСТОРИЯ LOUD SOUND. МАГАЗИН. +ЭКСКУРСИЯ ПО ОФИСУ И АТЕЛЬЕ

ИСТОРИЯ LOUD SOUND. МАГАЗИН. +ЭКСКУРСИЯ ПО ОФИСУ И АТЕЛЬЕ


Hi, everyone!
This is LOUD SOUND This is the history
of LOUD sOUND, like you asked. I think I’ll split it into parts. This one’s about the shop. You can say the first part
was published a while ago, about my Ford. I think it was called
‘Ford: 10 Years of Caraudio’, Check it out.
There’s a lot of LS history there. In this video, I’ll tell you
what made me open the shop about the difficulties
we faced when opening the shop. We’ll recollect on
what’s happened in this shop. I’m sure it will be
a really cozy and nostalgic video. And it’s a success story.
MAny people say it is. I don’t consider this a success.
I view it as a launching pad. I’ve always had
a way larger business in mind. This is a good starting point. I’d say, the achievements
over these 7 years are not that great. Some people judge by the fact
that I bought a car, right? For some, it is an indicator of success. It’s not, really. Success for me will not even be
when we open 100 shops in Russia, but when we open a certain
# of shops in a certain time slot. This shop opened
about 7 years ago. I was driving there – take a shot. Where that truck is. I was passing by in my Fords
and looking for a spot for the shop. So, I saw this place.
It was raw and unfurnished The construction was just finished. There was just this building
without this side part. I stopped to ask.
They hadn’t even put it up for rent yet. I kind of barged my way in here. All I had left was to find someone
I could trust with consulting people, doing the sales. By then, I’d already met Arty. The way we met is probably
the best explanation of why I started this business. As someone who grew up
in the USSR, I didn’t have the heart for selling,
benefitting off others, pushing goods. People would come up
with anything to stay away from business. I know for sure now
that there’s nothing bad there. But back then, my conscious
wouldn’t let me take money but people would address me often –
I’d had decent experience by that time. What do I get? What do I connect it with?
Where do I get components? Where do I install’em? And how?
And how do I set it up? I helped people with that. And when there were
too many people, and the people I bought music from
started lowering the prices for me – they said, ‘You buy a lot,
here’s a discount for you.’ This hobby started
paying for itself. I wasn’t thinking commercially. But I’d always understood
what business and sales were. And what Internet and caraudio were. So I started selling caraudio
via the Internet. This lawn. It was a pain
in everyone’s ass. People would hit
their bumpers against it. There was a tall curbstone
bordering off a grass lawn. And f*ck comments about the grass! Like, ‘You park on the lawn.
You’re moral freaks!’ Or whatever The road ethics activists
f*cked our brain off so we covered it with gravel. Solving problems
Rostov style. If you don’t want to park on the lawn,
get rid of the lawn. Eventually, we got rid of that, too. So, we got some parking space.
We have a rule, btw. All cars are parked over there. Workers’ cars. This parking space is
for visitors and customers only. Or for good friends. Or for not-so=good-yet friends. It’s gotten more spacious.
Now you can park. It’s cozier now. We re-did the facade.
But let’s first get inside. It’s freezing here. You see why we don’t film
reviews oftener now. See? He’s talking all the time there. Back in the day, Arty and I
would sit here praying for a single client. So that I’d be able
to give Arty his paycheck. And pay the rent.
We did have lots of dead months. We still get those.
January and February are tough. [A]: Jan and Feb – yeah.
– Really rough. Arty says yeah
and thinks of June or July there. Many of you know
the shop wasn’t like this right away. We’ve had a few makeovers. Its very first design
I drew in a free app on iPhone. Something like 3D design Home
‘design make beautiful’ And made a quick mock-up
of the shop’s design. Check the photo. And so we did it like that. I got the showcases
for 4 or 5 thousand rubles apiece from a guy who used them
to sell some car perfume at a gas station leftover window sweepers or something. So, those used showcases
cost 20-25k rubles. Alphard, I think,
sold us for a song one of the first
Alphard stands. We got the cheapest table
and a cheap chair for Arty. Arty would sit here. But he studied then,
so I would be here, too. We did the books in a notebook and I had a free iPhone app,
something about quick accounting. Just for the interest.
[Google]: This is what I found. [giggling] Where did it hear ‘Okay, Google’? My wife drew the design.
Well, more like, the walls gray here, brown there. We set up a rather neutral palette. And that design is still better
than many of those ready-to-go designs. Have you seen those f*cking peach walls? I’m sorry, Roman and LOUD SOUND SPb. I get it. We look
for premises for new shops, too. Armstrong ceilings everywhere,
those same walls, painted pink or orange. We had it in style back then –
brown and grey, grey showcases, the stand was grey.
We kept the theme back then. We’ve lost a bit of it
but it’s still there. Threw in a bit of wood,
a bit of black This was supposed to be blue. I’m gonna be praising
our designers a lot today. Tanya, Vika, hey there!
I know you’re watching this. They created
a great design for the shop. I was that pain in the butt client, for sure. They still think I’m
some sort of a monster for a couple things. I only nagged about two things: this wall behind Andrey
and this table here were supposed to be blue. Why did they decide to add blue?
That’s a female and designer view of things. Well, the only thing I didn’t like
was all the blue here, here and here, and there were weird light bulbs here. We couldn’t find a way
to get rid of them completely, so we took up the hard way. We hung up the real
1986 made in USSR radio lamps. These are real lamps from an amp. We can still set the brightness. Hope they make the shop real cozy. Tanya and Vika, thank you so much!
This is an amazing design. The ceiling is great,
everything is just great. Thanks to Artyom who made this furniture. Everyone did great. But that blue would’ve ruined it.
Right, guys? And the lights still piss you, no? I also wasn’t crazy about these
but we kept them. When a customer stood like this, the light hit him
straight in the face. The salesperson, too.
Plus, they were crazy bright
so our brainy guys stuck these. Two of these?
The lamps are really trendy but I’m not trendy enough,
I’m too untrendy for this design. Who’s this?
Who sent this? Is this from the Basik makers? Looks like a hint,
like, ‘We know all about you. We know you use LSD.’ Look. Does this look like a rat? With a huge effort,
Arty finished his studies. Doing the two things
was really difficult. Even harder for me, ‘cuz university professors
are hard to negotiate but possible. And I had a job
and had to overlap the business and my job. There have even been cases it’s kind of embarrassing to admit it.
Well, my bosses never asked me. The companies I worked in
were known for freedom thru responsibility. They wouldn’t ask where you are
but they would ask for the results really strict. Even in my working hours,
I would sit here at the checkout and sell ‘cuz Artyom would need
to go straight to the university and closing the shop
was no option ‘cuz it brought
barely any profit. It was enough to pay.
Well, for the development. And after that, we started
investing in the ’13 and the competing so, over the first years, the shop would bring
ridiculous money – if any at all. I could afford that
because I was still working in Mars Co. Some of my paycheck
was invested into this place. The guys are kicking us out
of the shop. Let’s take a ride now and be back tomorrow
when it’s woking hours again. ‘Cuz today we made the guys
stay. as much as an hour after work. Let’s take a ride of Rostov
and I’ll tell you about the part which was left behind the scenes.
I mean my work at Mars Co. I worked there for 7 years. The job gave me a lot
including the exit into this business. After I’d climbed
the career ladder a bit, I realized my ambitions
were higher than that. I watched some movies. The one
that was particularly inspiring was The Social Network, about Zuckerberg
creating Facebook having not much but a PC. Well, sure, his dad–
his parents were rich but those guys just coded a program. That’s when I realized one PC and a goal
are enough to change the world. But how would you
change the world if you gotta wake up for work
at 7 or 6.30 a.m. each morning. That hell lasted a while. I got into sales in 2002, worked on a truck
driving around Philipp Morris cigarettes then was Johnson & Johnson,
then in ’06 or ’07, I got into Mars and stayed there until, I think, 2014. 2013 was technically
the launching year of Loud Sound the shop opened in May
but the sales started a bit in advance. The very idea of LOUD SOUND
is already a brand. I’ll make a separate video
about the brand How LOUD SOUND emerged
and how it evolved. That I’ll cover separately. Today is all about the shop. In 2013, the shop opened,
in 2014 I quit my day job. That must’ve been
the hardest year of my life – overlaying a job and a business. I slept for 3-4 hours a day. FYU, what my job in Mars was
and how I overlaid it with my business. I wore a suit and a tie,
delivered presentations in English in Dubai and Skolkovo in front of business owners
and hi-shelf people. I met Frank MArs, the owner of Mars Co. He shook my hand
and thanked me for my good job. After that, I’d come home carry boxes up to the 7th floor –
later, to the 17th. Carried them at home,
then loaded them into the car prepared the orders, sent them,
met the peeps, set the systems myself, helped install the audio. I’ve never been an installer but meeting at an installer’s
give a quick re-arrangement to the RCAs or fix the amp up –
that I would always do. I mean, I wasn’t squeamish
about that kind of work. I liked it which probably
helped me start the business the most. It wasn’t the money in the first place. You don’t realize
that you’d make money now and start a business–
What is that dickhead doing? How the f*ck did he sneak in like that? The car warned me.
You saw that? Jobs said, ‘The only way to do great work
is to love what you do.’ You can’t just jump
around some big shot bosses fly around the world
and then come back to fix amps in Prioras. That was pure passion. So– You’re tilting it, no? We didn’t have much hardware then. I remember the figure 200 or 300k
when we opened the shop. You can call it startup budget. Where did it come from?
From my paychecks. Back then, I got 17k/week
plus the yearly bonus. If you divide it into 12 months,
just my yearly income — International companies
have weird ways to pay bonuses. If you ask someone,
they say they receive 15k/week. Doesn’t seem like over the top. But they give you benefits,
a car, a laptop, some hardware, etc. Foreign trip. Tons of perks
plus they give a yearly bonus. If we divide it into 12, my paycheck in Mars
was about 21-23k rub/week when I quit. Not a bad figure. But I had to pay my rent – that’s 15k,
get some food and fun, etc. And I managed – poorly, but still –
managed to buy some audio. Like any Russian,
I can sometimes screw off my money. So there were some purchases
that would later be sold and the money screwed. The paycheck was a savior. If those were
the only circulation assets with my knowledge of business –
I mean, I did have the knowledge. But you can’t learn
to handle money right away. When you get 500k in your hands
when your paycheck is 90k/month, and you think of those 500k
as your paycheck, like 5 or 7 regular paychecks it gets really hard to forget
that it’s money and you can spend it. You gotta see it as an instrument
which probably is one of the hardest things. One of the most frequent reasons
businesses collapse. That’s what happened to LS Kazan, btw. From what I can see. ‘cuz the guys turned out
to be very untransparent I knew they had problems
but didn’t know what those were. But I saw the money
was leaking from the circulation. We didn’t do purchasing for them.
That’s how they were left with no warehouse. We had to close the shop. That’s how the LS Kazan
franchised shop closed. After some time, I somehow
managed to reach that 200-300k volume, opened the shop. This is where I need to pay respects
to Denis Travkin and Alphard. We started our
fruitful collaboration back then. A lot of the goods
he would credit off to me. I know you’ll say
I’m pushing Alphard hard right now. We did have lots of Alphard. I keep saying
there were no alternatives on the market. Cadence, maybe. Alphard were the first
to import quality hardware. Even if we didn’t have this partnership, if they weren’t based in Rostov, if not for the friendship
alongside the partnership even if not for all that,
we would still be voting for Alphard ‘cuz there were no alternatives.
Other brands just started emerging. Pride would come
with lots of defects, lots of poorly packed goods which we were honest about
hence had some problems there. I say ‘we’ because I’ve always tried
to act on behalf of the company. That’s what LOUD SOUND believes. Sure, it was my opinion,
but Arty would always back me up. The shop started growing,
due to the YouTube channel as well. It’s become a place of cult.
People drop by when they pass by the city when traveling to, say, Sochi
from different places. They’d buy a keychain
or a Basik, or just make a photo. But it’s become not just some business
but a must-visit. And dare I say,
the most popular caraudio place in Russia. If you ask someone
who does caraudio where the most popular
caraudio shop is, they’d say LOUD SOUND in Rostov. I should note iPhones in this video. Many have noticed
my dislike to the modern iPhones but back then, I was a fan. I had one before anyone else.
I turned my friends to it. And later on, I’d often say that
if it hadn’t been for iPhone back then, I probably wouldn’t start the business. Back then, you could
hold your iPhone in one hand it was convenient – hold it like this
and resolve issues. Consult people,
send them postal data, use some info, receive price lists,
send price lists. You could do it all with one finger
holding your phone like this. Plus, Vkontakte was growing really fast then. It was considered a network
for dumbass teenagers. All adults would use
odnoklassniki.ru for some reason. I barged in on Vk
I don’t even remember how but I intended to promote
the whole caraudio thing there. There also was my work Ford Focus.
It – they have a separate video. I think there were 7 Focuses total
in my history with international corporations. I was cursed with that very car. Well, in a good sense
‘cuz it is, in fact, a great car. I have lots of nice memories
with those. Not-so-nice, too, tho. Over the last 3 years,
it’s been repaired – in dealer prices. Sure, you can do it for way less – 0.5 million rub worth of repairs here. Including 200k for the engine replacement. I kinda sunk it. Rostov was pretty flooded that day,
and so I dived in a pool and the car had a water hammer. Let’s get back to the car, shall we? We had lots of re-arrangements.
We got new furniture, even a couch. One of the things I new we needed – a couch. For some reason. A couch is always a place
people hang around in, right? Dunno if I should
make a point about the couch. It wore out over time,
so we got a new one. But the amount of the merchendice –
which rang a bell back then! – made us get rid of the couch.
We had no space for the goods. So, we occupied the place next door
that used to sell batteries. Later on, we got the storage behind the shop. There’s another premises. Later, we opened the atelier. It was designed for OEM installs
without all the resins, plywood, cutting and sawing. The goods took up
that space, too. Now, we talked our neighbors
into changing their location. There was just one space in the building
that wasn’t ours. Now they’re moving out. Oh, f*ck! This road
is supposed to be even. For f*ck’s sake,
this is where Putin passed! Look at this sh*t! You hear the noise?
It’s the manhole. They replaced the new one.
The new one clicks. Open then close –
and it stops clicking. And then clicks again. Let’s pass the square,
and I’ll be back. Vitaliy says I jumped a lot. First, you and Arty took turns,
and now it’s the premises. What’s in between? In between, there were the ’13,
the YouTube, and lots and lots of work. Tons of work. Trips to competitions,
some surreal money spent on it. I spent it– I know
not many people can spend that much and that is why many people
have issues with their businesses. You just need to feel how you spend. That’s the problem
with larger companies when managers do some of the stuff. They don’t have the right
to bet the whole monthly revenue just to buy a few subs,
burn then and see what happens. The demo car started
gobbling money like crazy. That could be a different episode.
We’re getting to Santa Barbara here. The demo car, a separate story, How we made the Hummer.
Then, the ’13. There’s a lot to tell about the ’07, too. This is pretty much
what happened in between Arty and I sitting at the till
praying for a single client to come, and the point where
the storage started squeezing us out. That was us building the brand,
promoting it. The YouTube channel,
the sales on their own. It all gave us quite the name.
People would recommend us to other people. People would come on YouTube,
see us and our store. They weren’t afraid to order,
read the feedback. The main thing I can pinpoint
in the work on the reputation, it’s the sales. That’s what builds the core of your image. You can make a buttload of videos
and be the swaggest homie there but if you make
10 bad sales, something burns
and you refuse to make a refund, all the conflicts you resolve
in your own favor instead of your client’s – each of those 10 people
will tell 20 more people ‘That place sucks,
don’t go there, don’t shop there.’ You can make as many
great commercials as you want. People will find out
who you are and what you are. Like it happened just recently
to the infamuos Erik Davidych. People have noticed that.
I mean, you can see he’s a moron. You can see he’s a show-off. He was always showing off,
but he was nobody. Nothing. Sooner or later,
there comes a nutcracker for each nut. And then everything
comes to its places. In sales, you are absolutely open
to the people you work with and all your comments are open
so you don’t get to make mistakes. The formula is something like,
each happy customer brings in 3 more, Whether those 3 will be happy or not
depends on your further work. But each unhappy one
tells 20 people about it. People love sharing
negative experiences, for some reason. They don’t go writing,
‘Recently I ordered from the online shop X, and it was great! Quick shipping,
great consultation. And then there was an issue
which we resolved.’ Nah. People love going around
telling friends, ‘Everyone’s a dick there!’ Can you imagine? I bought
from them, but they are such morons!’ The urge to share the negative stuff
is times higher than to share the positive stuff. I keep saying, our boss,
our god, our whatever our master is the customer. That’s the only way
you can develop your business and be sure about your reputation. Yet even in this mood,
bad things happen. ‘Cuz they always do. So, if you are watching this video
and you’ve had a negative experience with us, please, write about it.
I’d be very grateful for that. Even those whose issues
have not been resolved for some reason, please, write about it, too. We’ll sort it out. I actually put quite the effort in it. How do you control it
when your business is growing? I did a bold thing – and telling you this
right now is an even bolder move – My personal cell number
comes with each order. If your manager is being rude,
if you do not agree with them, if your call’s not answered for long,
you don’t know the track-number – you can text me or write on WhatsApp You can understand why I
do not answer calls from unknown numbers. You can text me your order number and we put that issue
on the top, above any other. An issue reported to my cell
gets resolved quickly. Something interesting, huh? I told Vitaliy here, ask me.
– Ask me. ASK ME!! You would’ve asked a lot, right? Well, Vitaly, my camera guy,
is to blame if your question wasn’t covered. Sure, it’s easier for me
to do not an interview but to tell a story but it’s not easy
telling stories to a lens. Interesting occasions in the shop.
Feels like my life ran before my eyes. There’s been a million. I can’t count the times the police came. People next door
would call the police because of loud music. They collected signatures
to close our shop. They brought the local inspector. We’ve had so much trouble
with the neighbors in particular. Well, our clients
are not the quietest people. They drive up
with the music on. And it wasn’t even that. I guess it kept the neighbors tense. What really pissed them off
was when we tested the ’13 or the Hummer. One time, an old lady ran to us
saying her plates fell down. I think she wasn’t that fair. What do you call an interesting story?
Any renovation in the shop, per say. The most fun was
when we were building the atelier. That was one hell of a contractor.
I wanted to make a video about him. I have footage. I shot him
with both open and hidden cams. That was one hell of a fairy. But that’s a separate story. The office was done
by the friendly people of the Stans. Their Russian may not be too good
but their skills are quite nice. At least that’s what they want you
to believe before they start. You know what criteria
to use when checking renovation works? How even the tiles are laid,
now fit the size of the baseboards are. The levels and stuff. We didn’t find a single thing
done as it should be done. This is the office
our workers work in. They still get water
dropping on their heads sometimes. They never fixed it. It can happen or not.
None of the doors closed smoothly. That was the renovation in our office. It is more or less cozy, tho,
more or less good-looking. I made my own office there, but the business
got me out of there, too. Or rather it didn’t need me that much there. I can simply run it all
from home, from the car or not run at all. I tried to make things automatic, in case — I think it was Mavrodi (Russian Ponzi)
or whoever: If the business needs the presence
of the owner, it’s built in a completely wrong way. It is weird advice
but it is true. In Mars, they also said,
a good manager is a lazy manager. Meaning a good manager
should manage and automatize everything. So, the office would often
be empty. I wasn’t there most of the time. The first one to occupy it
was you, right? Vitaliy was the first. We reformed the office into a studio
where we shot LOUD SOUND Unpackings. It’s been a while, though. No one can do it as well
as you do, Vitaly. Honestly. Come back. I’m kidding.
I haven’t sought for anyone yet. Speaking of.
We have an opening in unpacking! Fun stories.
Vitaliy says, he wants fun stories. And I’m sitting here
thinking why can’t I remember any? Not remember. I can’t single out any.
There’s been a million. Our whole channel is fun stories. I shot and uploaded over 1000 videos. With the 2nd channel,
there definitely is more than 1000. Fun stuff was in as many of them
as features the shop. I cut something with a machete,
or there’s a cat, or a drunk hobo. Something burnt there all the time. Do you agree, Vitaliy?
Something’d burn all the time. For you, the shop is
first of all those countless videos. An incredible number
of sleepless nights I think it left great memories
and it’s nice content to watch. There are people who say
there are few videos. I can see the stats.
The latest videos get 100-150k views. The first ones have 40-50k view. I know many
haven’t watched those videos. Check out those old videos.
There’s interesting and fun stuff, those anecdotes. The ones Vitaliy’s been asking. Those fun anecdotes
make up LOUD SOUND’s entertainment connec. content. Most of LS’s entertaining content
was comprised of those fun situations in the shop. So many reviews shot near it,
So many people, guests drove up to it. Customers, friends.
That was a real hot spot. If I had to remember every occasion,
I would go mad. That’s why it’s all on the channel.
Check out our old videos. They are really cozy, too. Saw that ball?
There goes all the decor. I think that’s enough
reminiscence. Let’s get back to the shop Well, not now. We’ll go tomorrow. And for you,
it will be one second. One! We moved to the office. Gotta show you the office, too.
Vitaliy will be filming me now. Enter! Here. Oh, Denny is
out there smoking. That there will finally be
our office as well. We finally made our neighbors leave,
now the whole building is ours. Whoosh! And we switch to this cam. You’ve seen the office already.
Misha M has done a review on the LS office. I think we came here. Anzhela Makarova interviewed me
here, in the office. The video’s on her channel. Now, let me show you
the office, behind the scenes, so to say. Where do we start, man?
The kitchen? Why did you suggest it? The kitchen. Dunno. Okay, we just came here
at the end of the working day. Well, yeah.
Can you tilt your hardware down? Nobody got prepared for this.
So we’ll see the office life as it is. See? We got branded
Pioneer mugs Pioneer again.
About to be busted for promotion. Here’s a mug, the guys got it
to me from Global Tuning. This is the only way
to keep your mug in the office – get one no one else has. Pioneer mugs are used
by everyone, and you have ti find yours then. Let alone LS. Coffee here. AMG. The fridge. I don’t know
if you can shoot it yet, so keep out. Look here. Can you imagine the first impression
when people see this in an office? And it’s open. It’s vodka, btw. Denny! Did you know you have vodka here?
Is this lemon edible? Can I eat this lemon? [D]: Yeah! Paper towel dispenser.
I’m surprised it still works. Well, we got ladies here now.
So you can now sense a female touch in many things. For one, check out this screen base. Denny, the phone’s ringing.
Can you answer it? This is their work phone.
Nokia, model – banana. This is my office
from which I got kicked out. There wasn’t
enough room here anymore. Initially, there were
two or three tables here. This is where managers
and operators sit. Denis used to sit here.
Now he’s occupied the director’s armchair. Denny, can we film you? [jaw crunching] The mic will record f*ck. [coughs] Bit– This is our briefing room,
open space of sorts. We got a TV on the wall
to use it instead of a projector. I didn’t have the heart
to buy an expensive projector, so we got a TV. One of the 1st couches. What’s the couch doing there?
Can I look into the drawers? [D]: Knock yourself out!
But not sure about Arty’s. Arty’s got no drawers.
He f*cked the drawers up. Okay, let’s stay out of the drawers.
There may be personal stuff. Check this out. Nadia – 10
Anya – 10. Those are squats. In our office —
I didn’t start the rule. Who did, Denny? So, when someone says a swear word,
they do 10 squats. Which means Nadia Sukhorukova — God, how much would I’ve done!
For all the reviews, I’d beat Davidych. Nadia must’ve said ‘***!’ I’m guessing. And Anya said,
‘Don’t ****ing swear!’ And then they did 10 squats each. These are ornaments. Let’s see now–
F*c this clumsy crap! I’m just used to filming
whatever I can see. This side shot gives out
how fat I am. I’m used to masking my belly
facing the camera. I won’t look slimmer from the side. ‘You w-w-w-will.’
You’ll photoshop it, right? Let’s check the office now. Let’s go thru this.
I can open this. These drawers are kinds mine. But I kinda moved out, right? Yet I still have the right
to nose around here. Okay, interesting moments here. Let’s go upwards.
A Red Label cradle, wine from Abkhazia chacha from Abkhazia this is vodka Buzuluk. This is from Alex Agadjanyan,
this is from Shekhovtsov, right? Each bottle here
has its own history. Don’t thnk everything
people bring me is left here. I sometimes take it from here.
Purely for tasting purposes. This here is– what? Dildos? These are speakers.
Alex sits here and this is how he sees music. Why did he buy this, Denny? Dunno. My first idea was a bong. The guys knew right away
it looked like a dick. Whatever is in the head of the beholder. This tells us
Denny has never played Dota. Momma’s gamer?
How many hours do you have? Oh, f*ck!
– All time? Yeah.
– About 1800. Not a normal person
but not a super-nerd yet. A nerd has, like, 3k hours, right? Do you have 3,000 hrs? This was the office.
Now let’s go see the atelier, let’s see what’s to the right
of the shop, if look from the front. Let me remind you, the atelier
was meant for clean work for hi-end cars.
Well, not just hi-end. For OEM installs. No resin,
no plywood, no sawing or cutting. Just replacing the stock speakers That’s why we tried to emphasize
quality, style and, of course, neatness. That’s whar we’ll see now. Well, yeah. Complaining is too cheap. These are the results of growing sales
over the summer and (especially) on Black Friday. This is what we couldn’t fit in storage. The storage is
behind the shop. We’re not going there for a whole bunch of reasons. It being messy is one of the reasons. See here? It was designed pretty nice Now we’ve gotten some space
so we’ll clean up the atelier. I hope it will finally start working. Right now, it’s used as storage. This is where we photograph
the goods for the website. I sign stuff here. If you haven’t seen
the Install Showdown video with Dima Bekrenev, it’s already on the channel.
Make sure you check it out. It’s very educational in terms or caraudio
and a lot of fun, too. We tortured Dima with that speaker. Where are the drums?
We need drums. Ah. There’s a lot of interesting stuff in here. WTF, Dima?
How did this happen? [V]: The guys vacuumed something. Elon Musk is a freaking boy scout here.
This is a rusty pipe stuck into a vacuum, right? Was it too short or something? You all remember
our trademark KZ-13 waiting for it’s time. I don’t want to use it
in this condition. In this room and
with the stand’s current condition. It needs an upgrade. It needs
decent feed and re-arranged impedance. Next year, we’ll clean this mess up and get back to amp testing. Revive our trademark Amp Battle. This thing’s about to fall, isn’t it? Vitaliy, be careful
with your expensive gear here. You cold fall here. Oh, f*–
These are from Kazan, btw. And these are – guess what?
The ’13’s rims. So light! You can lift them
with one hand. Well, this was all occasional. We didn’t plan this. These are
our old showcases. We put them here before throwing out. When the goods flooded the place
they served as fine shelves. This is a self-organized —
Well, not too ‘self’ The guys spent more than one
nerve cell and working day to get this all in here
and arrange all this. That actually was some great job. But gotta admit,
we outgrew the storage we had. It is about 100 sq, meters (120 sq. yards). We started off
storing the goods behind the showcase then we took over
the 20 sq. m. (24 sq. yards) next door then the 100 sq. m. (120 sq. yards) there. The market is growing,
your demand is growing. So does the assortment. I think
at a certain point, we lost control over categorial management. We can’t clean up
our assortment right now. Even if e think something
is a slow-mover, or we shouldn’t sell it, people still ask for it. And even if you explain they can get
something better or cheaper or a similar thing,
they’d often still ask for that item. In the LS shop –
and the LS business, too – we stick to the motto,
‘You can buy anything from us.’ For me, a serious flaw is that our shops
in Penza and Saratov don’t offer the full assortment. It’s due to the misconceptions
between us and the local dealers. That’s another flaw in the franchising bag. The relationship between the dealer
and the local purchaser may go south and the customer
ends up with lesser choice And I hate it. Soon – and it’s not my decision – that’s what the market wants.
We’ll soon start cleaning up the assortment. We’ll remove some of the unnecessary
items from some brand portfolios. We’re overloaded.
We have 10,000 active items on our list. So, arguing this is the largest
online caraudio shop is pointless here. No one else has this many items. But it entails lots of challenges. Including managerial challenges. A huge number of contractors,
a huge number of items demanding special attention. Say, we get some hardware that has
a high percentage of fault. Not this one. I just grabbed it
for example. No hard feelings, Kicx. You need to resolve the issues
regarding this very item. Do you recall it, do you
ask for replacement, what’s up with it. And you can’t have time
for every single supplier. Some ask to purchase their products Some ask for reviews.
Those are rare nowadays. Can you imagine? We have 200 contractors,
50 of them are key. One day, EDGE may call and say,
‘Alex, let’s make a review. We got new products.’ The STEG, then Ural, etc. As much as I’d love
to make reviews about all of them it’s impossible. Let’s now see the shop itself,
the very beloved place. We were there when we started, More details now. We spoke about the lights.
Let’s see how the guys work. This is them working.
Are you working? They are putting together
a system for you. They are fixing the paperwork now. We will shoot a review. We will make it,
and you can already watch that video. We’re making a system
worth 2020 rubles. 20,200 rubles. Why?
Ah, like the new year. 20,200. As long as it’s not 420. – It was before 5,
at about 5-10 past 4. 4.05. We got the video
with a low-cost system. You’ve been asking. It’s probably the most popular question –
how much money does a system take? That’s a weird one, too.
Like, how much money does a renovation take? So, we got you a system
that’s got quality, volume and a low price. Watch this video on our channel. The link will not be in the description.
Just open the channel. One of the two things
of our shop is this Mac. That’s kickass.
And you need to rub it. We put them just for the looks. They are terrible computers.
I keep saying that. But there are no PCs
prettier, nicer assembled I haven’t seen a mononlock
prettier than Mac. The flaws are abundant.
For one, the sucker is slow AF. Gotta admit it’s not new. Apple fans like explaining
the tech being crappy by the fact it’s old
so it’s become crappy. To keep it from crapping down,
you need to keep buying something new. The biggest problem is
the online bookkeeping. It needs drivers. Let me explain.
We have accounting software here so when we make a sale,
our system prints a receipt and there’s
an electronic receipt formed. And it instantly goes
to the tax office. No way to evade taxes now. We were the first
to install that system We are crystal clear
in the face of the tax service. But that accounting receipt thing
has no drivers for mac. That’s why our Mac runs on what?
– Windows. 08? Windows 10. 2 gigs operating memory.
Gotta throw in some more. I just want to show the chair.
We got trendy furniture. Star Wars-style? Dunno.
Some designer might call is something else. Nice furniture.
The table top is wood. Artyom made this furniture.
Thanks a lot to him. Artyom is our furniture guy.
I can hook you up, if you need him. Artyom made all this furniture for us. The shelves,
the load-bearing parts, apart from that sub case.
We had that one. And that stand was done
by a different guy. I can give his number, too. He took into account
every ask from us. We’ll get to the stand later. This is the second salesperson’s stand. We often get people in queues. And in caraudio,
you don’t just come in and say – gimme that. You gotta ask many questions
‘cuz that’s what the hobby is about. Customers don’t usually
have huge knowledge so consultation here
is of vital importance, like nowhere else While one sales guys is busy there,
the other one can check the storage and even bill the goods
but the cashbox app is only there. Here, we got a stand
with branded accessories. All custom-made. The showcase has a shelf
where you can get the product itself. Cases for different phone models. Memory cards– small-size
accessories are all there for now. More stocks here.
We got some license plate frames. Different kinds.
With LS equalizer or these with these tiny speakeries. SND, our trademark subwoofer. We had a buyer recently.
There were long negotiations. We don’t really want to give it up. A 2-magnet moving part, a very rare sub
by Ascendant Audio with Steve Meade. The subwoofer show is the old one. This is kind of a trademark style,
in St.-Petersburg, Kazan, Saratov – all of them have the same sub showcases. We got even more
branded accessories here. We got the smelly stuff
and the logos, Basiks are here. And the exclusive ’13.
More exclusive than the original one. This is handmade from polymer clay. I wanted to put it for sale
for the ’13 fans. But the price was over the top. I even started an online poll.
It is somewhere about 7,000 rubles. People said, ‘Are you f*cking nuts?
You can get a real car for 7k. Screw that clay.’ It is the only copy.
It cost me about 26,000 because the mold needed to be made. The feedback was–
I got trolled so much! I don’t know what was trolled more
than me. Probably, Bieber’s video. This is the space
only designers can understand. To come in and see these subs
you can see from over there, or these seen from there. So I figured,
we need a small case here and lock crappy workers in here. Makes a cell you can’t escape. And there’s an appendix
that was a bit wrongly distributed. We should’ve made a backroom
‘cuz you don’t have one Stop the babbling there! This is what we had in the previous shop.
– Wait a sec. There we go, huh? This is
why we haven’t done videos from the shop lately. It’s 7 p.m.
and we still get people coming. They’re listening to the stand now. Back in the day, we could sit here
and make videos while no customers now, we get customers
even closer to the closing hour. They just listen to music,
or it’s just crowded in here. I am too shy to record videos
in front of a live audience. We have really old stuff here.
It would’ve been fair to make this a backroom. But we made it into extra
showcase space. It’s not that needed, tho, is it?
– We use it as a backroom anyway. Well, it ended up a backroom anyway. The only useful thing here is
this custom-made stand for the wires. The measuring thing is in the warehouse, right? It’s here? Where is it? You used it recently?
To measure auto. Okay. Yep, the stand it pretty loud. You can listen to any speakers
even those not in there. We’d put it up there for you. If you came to the shop
and they didn’t put it up for you, contact us. You can listen
to any speakers at our shop. That is one of LOUD SOUND’s perks. I’ve heard about cases,
particularly in other cities. Customers wanted to listen to stuff,
and the shop assistant couldn’t do it. You can arrange an audition
for a different day so that before buying, you could
hear the speakers play, compare to the ones
from the same price range or the same competitive range. Here in the corner,
we have branded clothing. Used to be T-shirts only. Now we got – what do you call these?
Hoody? You’re wearing one now, right? Let’s show them yours.
You don’t want to? Let’s take a quick look.
I can’t use this gear. Vitaliy is not in LS. I mean why would you wear this?
It brings up questions. From law enforcement. He says it’s warm. Caps, baseball caps, T-shirts. The guitar is here for some reason. We even got STEG gloves. But you can only get them
if you buy STEG. Or just ask someone to make it a gift.
You won’t give it away? Never ever? Huh? Huh? What? Of course! I count them every day! And a few words about the stand.
Nothing special here It was custom made.
We prepared a project. Let’s show it. Nothing difficult here. Anyone– Anyone with a soldering iron
and LSD in their system can make the same thing.
I think I hit something there. It’s not working. You can switch on any HU,
any tweeter, mid-range or mid-bass or combine them. You can make a 2-way or a 3-way. This is cool, actually.
Makes the demonstration really obvious. We often get asked
if a 3-way is a reasonable thing. Here, we can show
what a 6″ mid-bass + tweeter would sound. Or 8″ + tweeter
or 8″ + 6″ + tweeter. Any combo. You can also plug in any HU
to the functional profile. But only one is hooked up now. Well, Happy New Year everyone!
I hope you liked this flashback review. Write your questions in the comments. I’m pretty sure I didn’t cover a lot
about the shop. It’s not that easy to remember
everything that’s happened over the years. What was it you said
and I forgot? Say it in a different way.
I got you but I forgot. – That you had more to tell? Well, yeah! I said leave comments
with questions ‘cuz I forgot. Anyway, you all know it,
you all ask it. So ask questions in the comments.
I’ll answer sensible questions. Happy new year once again. Watch the system for 2020
for 20202– 22– 222 rubles. We’ll film it now,
and you can already watch it. Bye, everyone.
Live LOUD. Nah, this is a sensible question.
Who’s stronger – Darth Vader or Spider-Man? Have you ever thought of it? One can move thing– he’s telekinetic. The other one can–
– Kick Spider’s ass! I mean, it is basically bullsh*t! So, Tiny Stark, the smartest guy there, dies, whom does he pass the f*cking
superweapon on to? a moron schoolkid
who just sticks to everything or a whole list of superheroes,
smart and — are you filming this? You said so much incomprehensible BS. I don’t remember how many he bought –
four or six pairs of 6ND-410 Violets. I forgot again. Again
‘cuz we’re filming it for the 2nd time. The focus is okay right now, is it? Can you send me the raw files? I’ll add the bloopers myself. So, I hope you liked this shop review. This review is perhaps–
Oh, f*ck! Perhaps my ass. I hope you liked this story
and it’s brightened up you NY’s night. We’ll post it for the New Year’s night
to give people what to watch. Noone’s gonna watch it anyway.
Everyone will watch TV. [coughs] Oh, f*ck! Did you hit him hard?
Is the sound on now? Now, item 1798.
Only four pieces left! It’s gonna. It’s gonna fall now, isn’t it? You can’t just walk here.
It’s dangeous. Sit there, make smart faces.
Pretend you’re working. Look at this dust! Oh, f*ck! There’s dust under the gloves!
Don’t cut this out. This is a pain. This is Rostov,
and the street is really crowded. This is basically the first line. And it’s terribly dusty.
You need to wipe the shelves– What? Come look under the gloves.
You missed it because of the gloves, huh? Nice. You know, you knock a system,
and it goes jing-jing-jing! It comes falling out.

A bou bhat de. super comedy with songs

A bou bhat de. super comedy with songs


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Analisi della Alfa Romeo Disco Volante Touring Superleggera

Analisi della Alfa Romeo Disco Volante Touring Superleggera



buongiorno ragazzi un argomento interessante molti mi hanno chiesto di parlarmi della gara gino ovviamente prima che mi dimentichi della alfa romeo touring disco volante ovvero quel richeri modi ricarrozzate su base altro 18 c che è uscito nel 2012 è stato effettuato dalla carrozzeria touring che sta lì a rho a terrazzano di rho dove c'era benito perché l'ho visitata l'ho visitata qualche anno fa stavano costruendo una ventola gli shooting break non avevano ancora prodotto in chiave definitiva ma la stavano progettando la disco volante nell'ex fabbrica diciamo gli ex capannoni lasciati liberi dalla zagato che si è spostata poco distante quindi la touring di carrozzeria touring superleggera chiamiamolo così in realtà superleggera un tipo di costruzione a terrazzano di rho struttura molto bella nel senso che hanno una struttura capace di costruire delle belle auto zone di battilastra bel impianti di verniciatura una una realtà interessante speriamo che sopravviva perché quelle realtà così sono sempre i costruttori costruire carrozzieri non sono costruttori carrozzieri sono sempre molto al limite in italia come sopravvivenza anche perché i padroni della per touring sono stranieri sono belgi belgi bel chi come carlo sia belgi belga e che sono anche proprietari della della ruote borrani quelle raggi mitiche borrani volevo parlare però prima bisogna fare un excursus storico ovvero che cos'è la carrozzeria tura in carrozzina touring nasce nel 26 negli albi d'oro delle carrozzerie dove tutti i costruttori di auto davano anche i telai la parte telaistica motoristica a die hard e gli artigiani esterni per costruire le loro versioni da di auto da vendere ai clienti facoltosi la touring e nasce per conto di di appassionati nel settore automobili anderloni e ponzoni i due i due fondatori che costruirono che costruivano questa piccola realtà perché non era quegli anni ripeto erano piccoli artigiani e piccoli imprenditori che davano lavoro a operai che facevano carrozzerie su base di altre auto e nacque a milano a milano perché c'erano dei buoni dei buoni produttori di auto coi buoni c'era il faro meno cenere sotto fraschini e altri e altri telaisti c'era comunque non molto distante torino comunque tutta la zona della motor valley come viene chiamata ferrari la ferrari maserati scusate e poi successivamente tutti gli altri e sono io mi ricordo la touring e nasce nel 26 e muore nel 66 diciamo chiude nel 66 in quegli anni ha lavorato su praticamente tutto quello che c'era in italia è disponibile come marchi è nata prima di ferrari però poi ha lavorato molto anche con con ferrari ha lavorato con una serie di marchi che nel tempo sono italiani che sono spariti perché purtroppo in italia era pullulava di marchi che nel tempo sono falliti per colpa un giorno farò un video per colpa di chi per colpa di cose e di conseguenza la superleggera tra l'altro non ha lavorato solo con marchi italiani perché lavorato ad esempio non ha una delle più belle superleggera è la bb 4 dell'aston martin e perché alla super regione inventare un sistema molto intelligente di limare peso si chiama super leggera perché lì marro peso eccessivo dai corpi vettura delle automobili cioè riducevano al minimo lo spessore del delle lastre delle lamine di alluminio carrozzeria in alluminio però ovviamente riducendo al minimo dovevano creare il sottomento e la natura della natura tubolare in acciaio e in che supportasse la carrozzeria era un sistema innovativo e differente di steam pià diciamo di derivazione aeronautica ed era qualcosa di nuovo e da lì poi dopo molti lo copiarono e lavorarono scoli stessi sistemi però la superleggera è un carrozzone super girare anche molto famosa per lo stile molto aerodinamico cioè era la prima carrozza dina che si era dedicata si era concentrata fin dagli anni venti a uno studio della dinamica applicata all'auto proprio di derivazione aule nautico quindi un a una un tipo di come positivi costruzione ma non è in ripeta un carrozziere proprio è un carrozziere al cento per cento dei più famosi più importanti nella storia dell'automobilismo italiano che ebbe poi la sfortuna come tanti nel dopoguerra poi anni 50 60 non sempre le cose funzionano le commesse calano la moda di farsi fare le macchine su misura cala e da lì viene acquistata da della famiglia russo che famiglia svizzera che però dopo a causa della morte del fondatore dismise parte dei settori che esterni ai business di famiglia fino a un fallimento completo cioè dire una storia enorme e la carrozzeria touring ebbe come il come possiamo dire il commiato l'ultimo commiato con delle commesse sotto i minori sotto ma diciamo sotto dei favori della fiat con la fiat era dato da fare mi ricordo se non sbaglio l'alfa l'alfa romeo quella disegnata da bertone la giulia gt la fecero cabrio e la fecero fare la touring e di milano e poi altri lavorini ma sostanzialmente erano dei favori per tenere in vita una carrozzeria che era ormai destinata al al fallimento 66 ovviamente qualcuno pensa dopo anni di ripartire con questo quel progetto di rilancio della carrozzeria touring e furono questi questi belgi ad acquistare i diritti del marchio ea ripartire più o meno nella stessa zona errore al nord di milano ecco diciamo che già periferia inoltrata è già un altro comune mentre e milano dal touring superleggera era in milano comunque poco importa insomma la cintura esterna di milano e ripartono con dei progetti legati soprattutto ai restauri e alcune auto d'epoca interessante perché c'è gente che aveva necessità di restaurare delle touring superleggera secondo delle specifiche corrette e quindi se c'è una necessità tua questo il marchio perché nessuno se lo considera e li libero e ti porti a casa le commesse si sa i pro gestirle ovviamente ha iniziato in quella direzione poi ha iniziato a fare degli dei progetti one off per clienti e dei terremoti mi ricordo se non sbaglio c'era una bentley continental gt la stavano facendo shooting break tra l'altro tutto abbattuta in alluminio a mano che lavoraccio ragazzi è un lavoro incredibile quello che fanno i battilastra e anche da pensare oggi di poter fare grandi produzione con quei sistemi con in quei sistemi lì oggi fanno tutto sullo stampato se chi non lo sapesse va tutto stampato e quindi questa è la direzione moderna della carrozzeria touring che ha riaperto nel 2006 uno sbaglio ed è diventata no troppo chetino a tutto il mondo perché nessuno lo sapeva che esisteva per pochi intimi pochi collezionisti è diventata più nota diciamo agli appassionati grazie al progetto della di questo video dell'alfa romeo disco volante del 2012 che riprende un progetto di bertone disco volante degli anni 50 nella forma perché sostanzialmente loro cosa fanno smontano una 8c competizione e fanno riposi non toccano la mecca ricaduto con un riboli in chiave moderna della disco volante come posso dire il lavoro è fatto bene io non metto parola per la qualità del lavoro è eccelsa ho visto li ho visti lavorare lavorare sanno quello che che fanno poi la buono può criticare due cose sostanzialmente io potrei criticare di questo progetto due cose la prima è che utilizza una base di una per alfa romeo 8c competizione quindi distruggono un auto c che non sarà più disponibile e la ri carrozza no1 di potrebbe dire potreva potevo partire da una maserati tanto il concetto più o meno era uguale la base è identica molto similare però il valore storico e collezionistico della maserati è diverso rispetto a una 8c competizione però dopo non avrebbero più potuto diciamo in maniera posso dire potevo non potevano più utilizzare il marchio alfa in maniera corretta invece così partendo non ad alfa romeo anche se sappiamo che la maserati hanno la documentazione di partenza che è un'alfa romeo vabbè ci sta i collezionisti che la pagano ti portano magari la loro 8c ne hanno cinque gli 8 c e vabbè ci sta la seconda è che la macchina non è brutta cioè nel senso io devo giudicare la parte stilistica non la parte sotto al alla al corpo vettura perché è quello di 18 c è anche gli interni sono quelli dell'auto c è la carrozzeria non è voluto una macchina particolare ovvero piace o non piace io sono sempre devo dire la mia sono a favore di questo tipo di lavori perché rendono unico un prodotto danno qualcosa di differente alla storia dell'automobile però dall'altra parte questo progetto nessi nel suo insieme come stile non mi convince non mi fa impazzire ovvero la disco volante originale con un capolavoro di stile in quegli anni se pensiamo al dopoguerra al secondo dopoguerra e com'era il mondo dell'automobile dello stile dell'automobile legato all'automobile questo è un remake è un po forzato anzi un po molto forzato non sono a discutere l'utilizzo di alcune componentistiche di altre auto non mi interessa se inserite bene l'ultimo problema e utilizzare dei fari della ferrari ci sta il problema è proprio le proporzioni non è una macchina che mi colpisce in maniera positiva per lo stile e siccome l'auto dovrebbe colpirti per lo stile perché quello è il il focus del progetto ecco non mi colpisce apprezzo lo sforzo ma non mi colpisce non mi colpisce in nel muso come vengono come sono state utilizzate le prese d'aria ad esempio gli sempre le prese d'aria non mi colpiscono mi colpisce lo spoiler anteriore che ovviamente serve per mantenere la macchina più a terra però ripeto parliamo due epoche diverse anni 50 non c'era c'era uno studio avanzato così avanzato al punto di stellone a me che oggi ha bisogno di tenere la barca schiaccia d'opera e devi aggiungere degli spoiler in situazioni in posizioni che non solo non combaciano più col disegno originale di 50 anni prima 60 anni prima e non mi piacciono un sacco di dettagli forse troppo ridondanti troppo forzati anche qui sul laterale quelle modanature e nere sta di fatto che i clienti le hanno ordinato ci sono diversi non migliaia sono macchine che richiedono molte ore di lavoro 4000 ore di lavoro sono tantissimi ci vogliono mesi e mesi di lavoro per confezionarne una a mano quindi c'è dietro dell'impegno collezionisti le hanno ordinato le hanno acquistate non si sa il prezzo non mi pare di aver capito 600.000 più donor card più macchina più la 8c quindi potrebbe essere un valore di 800mila euro ma non cambia nulla quei livelli di collezionismo poco importa e ville il prezzo io ti dico il il lavoro il lavoro è ottimo la competenza cioè non mi piace non mi soddisfa lo stile personalmente la macchina si sa qual è il prezzo è irrilevante cosa porta cosa porta nel mondo moderno dell'automobile 1 giu un'auto low sede limita in serie limitata in più forse non necessaria perché non dice nulla di nuovo anzi peggiora lo stile originale dell'ama the lord e lara della disco volante o perlomeno non riesce a dargli una giustificazione compiuta allo stile originale e questo è tutto però c'è da ammirare lo sforzo ecco io bisogna bisogna dire che bisogna ammirare lo sforzo e il lavoro di certi di certe persone e l'impegno non si può denigrare tutto ci possono fare delle critiche sul lavoro finale come ho detto ma sul resto ce ne fossero di costruttori di carrozzieri ancora in italia a fare queste questo tipo di lavori purtroppo scarseggiano o comunque fanno delle cose mediocri sicuramente touring in questo caso superleggera ha fatto un lavoro qualitativamente ottimi con delle ricadute di stile mettete mila extra light mega lei ditemi voi cosa ne pensate questo mio pensiero poi qualcun altro di ranchio un capolavoro qualcun'altro direi che è una ciabatta qualcun altro un tombino eccetera eccetera eccetera ma questo è il bello sta di fatto che una macchina che fa parlare se una macchina a far parlare comunque qualcosa ti lascia nella storia la necessità di questo disco volante nuovo tutto sommato da vecchio diamoci un occhio lasciamola passare ormai l'hanno fatto che la schifezza è una macchina controversa ecco io vi ho spiegato perché andiamo al prossimo esercizio di stile di qualche altro carrozzine o da raccontare e nero da raccontare prossimamente un altro italiano un altro bisogno di un altro italiano che lavora in italia però è una sorpresa

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